Let’s not sugarcoat it; digital marketing is one of the most important elements that will turn you from an overworked entrepreneur to a thriving business owner. For years, marketers and brand strategists have been raving about the importance of incorporating the most recent social media trends in your business strategy. 

Why You Should Consider Following The Top Content Marketing Trends Of 2023

 75% of industry-leading proffesionals credit social media marketing with increased web traffic, and almost 90% say it has improved business exposure. More importantly, 55% of consumers admit that they learn about new brands on social. On top of that, 78% of consumers are willing to buy from a company after having a positive experience with them on social. In other words, purpose-driven brands are already selling to their target social media audience, have a stream of consistent leads, and make clients come back for more - on autopilot. 

Now is the quintessential time to take advantage of the top 2023 social media trends to make your own business a part of the statistics. Let’s go over some of the most important content marketing trends to help you reach your customers, gain valuable insights, and grow your brand organically. 

The 2023 Social Media Trends for Businesses  

“Edutainment” posting 

2023 is the year of information – in other words, time to ditch the overly-sales tactics once and for all. Instead, focus on creating thoughtful, save-worthy content that strikes a balance between witty humor, relatable daily woes, and seriously helpful tips on your specific niche.

Short-form videos and TikTok/ Instagram

Short-form video’s rise in popularity fosters the perfect conditions for entertaining, personality-packed fun facts, tutorials, and explainers that guarantee to thrive on socials. HubSpot even predicts that short-form videos will see the most growth in 2023. According to its data, this marketing format is the most effective and has the highest ROI.

 Social commerce is on the rise

The end of 2022 saw a record-breaking Black Friday/Cyber Monday, a surge in spending on luxury goods, and the return of “haul” posts on TikTok and Instagram Reels. So make sure to optimize your profile to perfection and ensure a speedy checkout experience for when a follower finally becomes a customer.

User-generated content (UGC)

User-generated content (UGC) is unique, brand-specific content developed by customers and disseminated on social media or other platforms. Images, movies, reviews, testimonials, and even podcasts are examples of UGC. This content can’t come from employees, beans loyalists, customers, and UGC content creators.

 A user-generated content (UGC) maker crafts sponsored videos/images that seem real but are intended to promote a certain business or product. UGC creators are not producing conventional organic UGC; rather, they are being compensated by businesses to produce material that resembles traditional UGC.

Keyword Search & SEO Takes Center Stage

Keywords are out, SEO is in. Just like Google and Pinterest, Instagram is now focusing on keyword optimization. This means that if you want your content to get discovered, optimizing your posts with keywords is more important than ever. So make a list of keywords you’d like your business account to rank for and be sure to regularly create social content around them.

 Virtual reality (VR) and augmented reality (AR)

 Virtual reality (VR) and augmented reality (AR) adoption that enhances the visuals shared is currently on the rise. We aren’t referring to Snapchat filters here. People can try products ahead of time. For example, consumers can see how the furniture fits in a room or virtually try on sunglasses.

Ready To Implement The 2023 Social Media Trends? We Are The Creative Marketing Agency For You

The above reasons are enough to persuade every purpose-driven brand to hop on the content marketing trends bandwagon of endless possibilities. The only problem is that you already have a long list of tasks that come along with building a brand and less time to focus on the top 2023 social media trends than the White Rabbit in Wonderland.

We are a full-service digital marketing agency, that helps brands find their place in the world through creative ideation, social media management, and digital marketing services. Thus far, we’ve helped dozens of business owners nail their social media presence and grow organically –you are next! Get in touch to discuss your project and let’s crush some goals!

Don’t forget that you can Simplify your social media marketing, with an entire year of important social media holidays by downloading our FREE 2023 social media holiday calendar.